This month’s Innovation Breakfast (Friday, March 19, 8:30 – 10:00 am at the UK Trade & Investments offices, One Broadway, Cambridge, MA, will feature Nick Goggans, the president of Conversion Associates, fresh off SXSW and a tour of several major newspaper publishing offices.  Nick will be leading a discussion on “The Future of the Modern Newspaper — a Golden Age or a Death Knell?” (RSVP now!)

If you hang around social media for more than 5 minutes, you know Paul Gillin, the author of two books on social media marketing that should be on every SocMed Marketer’s book shelf.  But you might not know that Paul is also the driver behind The Newspaper Deathwatch site.  The site chronicles the “Decline and the Rebirth of Journalism.”

But you don’t need to know Paul or be a regular reader of Deathwatch to know that the newspaper industry (and the publishing industry as a whole) has had a difficult time of it over the last few years. Nick, our discussion leader on March 19, thinks newspapers are at the dawn of a new Golden Age where finally the tools exist to shift from a business model based on impressions (difficult to measure) to one based on action.  Nick will be focusing the conversation on where the publishing industry is heading and we’re all looking forward to another stimulating morning!

IMPORTANT NOTE: We’re moving things to the Charles River Museum of Industry & Innovation.  If you haven’t been there before, please use our directions and review the parking map.  Look for the museum entrance underneath the smokestack.  If you are taking the commuter rail, the museum is right near by but is set back from the road and somewhat hidden.  (The museum is in the mill between the river and railroad tracks but parking in on the other side of the river.)